Year: 2024
Software: Adobe Photoshop
I was given a project to make the shopping cart process more efficient for customers who are shopping for medical supplies. The original process was quite tedious at over 7 steps long from cart overview to checkout.
The marketing team and I researched competitors and easy-to-use interfaces from large e-commerce retailers.
Two views were focused on – the new customers and returning customers. Features to keep in mind included:
- Highlighting backordered products to let customers know they were not being charged until the product was on its way
- Utilizing saved addresses and payment methods to speed up the process
- Keeping the total in sight during all steps
The end result was concise and button-based process to let the customer get through purchasing with ease. The mockups were created in Adobe Photoshop and was communicated with the web development team to implement. This system is currently in use.
New Customers
Returning Customers
